As I had previously reported, we’ve been gearing-up for our first mailing. I ordered 200 copies short of our mailer, Roofwatch, through the Midwest Contractor’s Association (MRCA). MRCA was kind enough to request that the printer send us all of the overruns, so we are now 53 copies short. Not wanting to go back to the printer, I had to come-up with a solution.
I created a one-page newsletter of our own. It actually turned out really great. We were able to use our own pictures and make it very specific to Northern Illinois spring roof issues. The 53 will also be getting a promotional magnet with their “Ridgeworth Roofing Review”. I think we’ll probably also be sending the newsletter out to everyone else in a couple weeks, it turned out so well.
Crisis adverted.
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