With my sister done with her spring term at UoI, she has come on-board to help us during the Summer. With her assistance, we were able to get our entire mailing out within a couple days. The great thing is that so far we have only gotten a few returned back to us. They were pretty easy fixes though and we sent the Ridgeworth Roofing Review out to those customers. We’ve already gotten positive feedback on the Ridgeworth Roofing Review and our new addition to the logo (the superhero). It’s really great to get the feedback to know that the marketing is having a positive effect on our image. I think in the future we’ll be doing more of our own publications. As the founders of 37 Signals state in their book, Rework, “Emulate chefs”. Share your knowledge with your customers; we agree.
